FÖK: Fredrik Etoall

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Given that he counts both Elin Kling and Alice Cooper among people he's photographed, it's safe to say that photographer and filmmaker Fredrik Etoall is a pretty popular guy. Check out his portfolio and catch up on his high profile hobnobbing over at his blog.

FÖK posts by Fredrik Etoall

  • In From Sweden: Happy Socks x Terry Richardson

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    Mackan Lindström and Ida Rislöw

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    There's really no place better than home during the holiday season, especially when home entails some fine Scandinavian-style partying. We kicked off winter with our friends and fellow Swedes at Happy Socks, who recently premiered a new series of portraits shot by FOK Terry Richardson at local gallery So Stockholm. Partygoers had the opportunity to shoot their own Richardson-inspired ad at the photo station, complete with props and, of course, an assemblage of top notch socks. And with the assistance of our signature Kanon shot machines (we didn't even bother with cocktails this time), even the most camera-shy of guests couldn't resist sneaking in front of the lens for their own model moment. Check out a few of the images here as well as general party photos shot by FOK Frederik Etoall.

  • In From Sweden: Way Out West

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    Gustaf Törling and Fredrik Etoall

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    Here at Kanon we've been super busy preparing to tear up New York Fashion Week, but our motherland on the other side of the Atlantic (that's Sweden, for those of you who've missed the boat) has had its fair share of events as well. From August 11 through the 13th, Gothenburg Sweden's Slottsskogen Park played host to Way Out West, one of the best music festivals in Europe with a plethora of international A-listers (Robyn, Kanye, and Prince to name a few) and an organic agenda to boot.

    We teamed up with local nightlife guru Saurabh Sinha and Stockholm-based photo blogger Salvatore Scappini to create a VIP bar for an awesome albeit slightly fuzzy weekend of environmentally-friendly fêteing. A slew of Swedish notables including blogger and Kanon FÖK Elin Kling, actor Joel Kinnaman, and singers Oskar Linnros and Agnes stopped by between sets to kick it with the Kanon team and enjoy pitchers of Angry Bird cocktails (20 cl Kanon, 20 cl passionfruit juice, 40 cl Ginger beer). Check out the photos courtesy of our newest FÖK and general man about town Fredrik Etoall; we may not exactly remember everything, but we must admit it looks pretty damn good.

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