If there's one think that might rival our love of vodka, it's our love for fellow Swedes. We jump at...
  • 100% Swedish Indie Playlist from The Swede Beat

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    If there's one think that might rival our love of vodka, it's our love for fellow Swedes. We jump at any chance to experience a little bit of the homeland in our daily life. So we're excited to bring you a playlist featuring some of Sweden's best music. We had our friends over at The Swede Beat pick out some of their current favorite jams, and boy did they deliver: Over an hour of 100% Swedish Indie music to make any work day fly by. Plug in your headphones, turn up the volume and check out the playlist here

    While you're at it, tweet at us + The Swede Beat to tell us your favorite song. 

  • Bringing Swedes Together Stateside

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    We throw plenty of parties in our homeland of Sweden, but there's something about bringing the Swedes together stateside that sparks a special kind of bond. The Sweden Under the Bridge event last week held at the Galapagos Art Space in Dumbo was one of those nights. Because how can you not have a blast when all of your favorite fellow Swedes are under one roof? We're talking Nina Persson of The Cardigans and new band Fibes, Oh Fibes! performing, along with DJs like The Swede Beat and artwork on display from Ruvan Wijesooriya and Roxy Farhat to name a few. And, as is typical when these Swedish-centric events go down, the attractiveness and stylish levels of the crowd were hard to beat (we're going with a 9.7 on a 1-10 scale). As for the drinks, well, do we even have to mention that they were delicious as always? Check out the photos from the night yourself and come join us next time.

    Check out our Facebook page for more exclusive party photos.

  • The Party of the Year: Swedish Midsummer Overtakes NYC

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    Binki Shapiro and Adam Green

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    Something very surreal happens when you've been waiting for a particular moment for an entire year and that moment finally comes. Such was the case this past Friday afternoon, stretching into evening– and it can pretty much be summed up into one word: Midsummer. If you follow our blog, Facebook, or Twitter account, then you've inevitably heard us drop this word a lot recently. But what does it really mean? Well, if Friday's festivities were any indication, Midsummer is all about fun–which, when you break it down from our perspectives encompasses a lot of cocktail drinking, good music, friends and floral headpieces. 

    The ominous skies threatening to rain on our parade didn't seem to dissuade a great looking crowd from getting their hair a little wet. Our favorite Swede blogger Elin Kling hung out with us all night (sporting her DIY floral crown from Ovando Flowers), along with our other friends and FOKs, Kelly Framel of The Glamourai, Scott Lipps, The Strokes' Albert Hammond Jr. and Fabrizio Moretti, FOK photog Bronques, Connie Wang from Refinery29Magnus Berger, and more. 

    Lydia Kellam of The Swede Beat followed by Zara Zachrisson and May Kwok helped us get the party started on the DJ table with some classic Swedish jams– think "Heartbeats," by The Knife and "All That She Wants," by Ace of Base. We didn't even need to be our usual three cocktails deep to start moving on the dance floor. And just when we didn't think it could get any better, newly formed duo Binki Shapiro and Adam Green took the stage. By the time their set was over and The Misshapes had taken over the DJ table to finish off the night's tunes, the entire party had relocated to the dance floor. We learned a few new moves that we'll be whipping out at our next event, no question. If you were lucky enough to join us in Friday's festivities, then relive it in the pictures above– and if you weren't there, well, here's a taste of Midsummer. Also, check out all the rest of the polaroids from the night on our Facebook page.

    Skål!

    PS- we're continuing the Midsummer party over on our Facebook page for the next month. Click here to enter our Midsummer competition to win amazing prizes like an iPad, Elie Tahari dress, 3.1 Phillip Lim bag and more. 

    Photos by Brandon Isralsky

  • Meet Our Midsummer Hosts!

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    Binki Shapiro and Adam Green

    We’re SO close to Midsummer. Like, three days away close. And as any good party host would do, we’re making sure every detail is perfect for the big day–like taste testing the cocktails to make sure they're perfect for you (we swear). So far, it looks like we’re getting everything in place for a picture-perfect Midsummer fete come Friday. We almost can't believe it's really happening. 

    One of the most important aspects of party planning we’ve learned is that the people you hang out with are equally as important as the delicious cocktails you serve. So we’ve put extra thought into this year’s hosts to ensure that we haven’t talked up Midsummer without backing it up. This year we’ll have the folks from one of our favorite Swedish-centric sites, The Swede Beat, hosting our party. A few months ago we got to know the editor-in-chief and founder, Lydia Kellam, and since then we’ve been attached at the virtual hip. Cocktail, fashion, and music-loving Swedes really do stick together. Along with The Swede Beat, we’ll have a live performance by the stylish duo Binki Shapiro and Adam Green, more music to be continued by The Misshapes, Zara Zachrisson (also known as our FOK Lykke Li’s sister–music runs in the family!), May Kwok, and Swedish songstress Victoria Bergsman. We've always been told that the best things in life are worth waiting for, and luckily for us, we don’t have very long to go. See you Friday at The Yard

  • Get Your Swedish Soundtrack On

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    There's never much to say about the weekends once Monday comes around except that we wish we had an extra day to recover from all the fun we've had.

    We especially wished that this weekend because on Saturday we got some serious Swede time at the Tribeca Grand for a screening of the film "Take One: A Documentary about Swedish House Mafia" about DJs Axwell, Steve Angello and Sebastian Ingrosso (better known as Swedish House Mafia). Part of the Music Doc Festival, the film follows the trio of spin masters over the years as they tour the world and take over the music scene.

    A celebration about Swedes and music? Why, that's our forte. Mix in a few Kanon cocktails and a DJ set by Kornél Kovács (one of Sweden’s best DJs) and Lydia Kellam of The Swede Beat, and we had ourselves a pretty Swede Saturday. If our FOKs over at the Tribeca Grand had let us dance 'til today, we'd probably still be doing so. Lucky for you, we got a playlist of Saturday's hits, because even if there's not a dance floor right now, that hasn't kept us from trying.

    The Swede Beat's Favorite Swedish tracks:

    Niva - "Boy From The Sun"
    Air France - "Collapsing at Your Doorstep"
    Pacific! feat. El Perro Del Mar - "Unspoken"
    Det Vackra Livet - "Viljan (D.Lissvik Remix)"
    The Radio Dept. - "Heaven’s On Fire"
    Summerheart - "Please Stay"
    Karl X Johan - "Fantasties"
    Museum of Bellas Artes - "Days Ahead"
    This Is Head - "011 (Pao Pao Remix)"
    Vit Päls - "Let's Party"
    Alexis Weak - "112"

    CONTINUE READING GET YOUR SWEDISH SOUNDTRACK ON.

  • Getting to Know: The Swede Beat

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    By now you know that we’re always behind the Swedish culture, especially when it’s in our own (concrete) backyard of New York City. From supporting our FOKs to enjoying a tasty meal at a Scandinavian spot, we’re always on the hunt for something that will remind us of home. Luckily for us, we’ve found it relatively easy to get our Swedish fix in the Big Apple, from restaurants to off-the-grid locales.  

    The Swede Beat, an online publication dedicated to fashion, art, music and more (all of the Swedish persuasion) is the most recent thing to catch our attention. We’ve been able to discover new bands (there’s a music player on the site that plays tracks from bands you need to get to know – like Sail A Whale!) and designers, all with the Swedish spin we crave when Stockholm is thousands of miles away.
     
    We asked Swede Beat's Editor-In-Chief and Founder, Lydia Kellam, a Brooklynite and Swedish-American herself, to tell us all about her online venture and of course, her favorite Scandinavian spots in the city.

    Where are you originally from?

    I’m originally from Sweden, born and raised in Stockholm, the capital. I’m half American, so about four years ago I decided to give New York life a chance and have been loving (and hating) it since then.

    Tell us about The Swede Beat. What was the incentive for starting this online publication?

    The Swede Beat Magazine, founded in 2009, is an online magazine dedicated to contemporary pop culture produced by emerging Swedish creators. When I first moved to New York, I was interning at CMJ Music Marathon where I learned that there was a huge interest in Swedish music, which was very surprising to me. I started to discover Swedish culture all over New York: in music, art, fashion – but no one knew the origin country. So as a proud Swede, I made sure everyone knew what was Swedish. The Swede Beat formed itself in my mind but developed into a newsletter one year later. 

    After the success with the newsletter, it grew into an online platform and other products. We do the magazine, parties, collaborations and projects to spread contemporary Swedish pop culture.

    CONTINUE READING GETTING TO KNOW: THE SWEDE BEAT.

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