
By now you know that we’re always behind the Swedish culture, especially when it’s in our own (concrete) backyard of New York City. From supporting our FOKs to enjoying a tasty meal at a Scandinavian spot, we’re always on the hunt for something that will remind us of home. Luckily for us, we’ve found it relatively easy to get our Swedish fix in the Big Apple, from restaurants to off-the-grid locales.
The Swede Beat, an online publication dedicated to fashion, art, music and more (all of the Swedish persuasion) is the most recent thing to catch our attention. We’ve been able to discover new bands (there’s a music player on the site that plays tracks from bands you need to get to know – like Sail A Whale!) and designers, all with the Swedish spin we crave when Stockholm is thousands of miles away.
We asked Swede Beat's Editor-In-Chief and Founder, Lydia Kellam, a Brooklynite and Swedish-American herself, to tell us all about her online venture and of course, her favorite Scandinavian spots in the city.
Where are you originally from?
I’m originally from Sweden, born and raised in Stockholm, the capital. I’m half American, so about four years ago I decided to give New York life a chance and have been loving (and hating) it since then.
Tell us about The Swede Beat. What was the incentive for starting this online publication?
The Swede Beat Magazine, founded in 2009, is an online magazine dedicated to contemporary pop culture produced by emerging Swedish creators. When I first moved to New York, I was interning at CMJ Music Marathon where I learned that there was a huge interest in Swedish music, which was very surprising to me. I started to discover Swedish culture all over New York: in music, art, fashion – but no one knew the origin country. So as a proud Swede, I made sure everyone knew what was Swedish. The Swede Beat formed itself in my mind but developed into a newsletter one year later.
After the success with the newsletter, it grew into an online platform and other products. We do the magazine, parties, collaborations and projects to spread contemporary Swedish pop culture.
CONTINUE READING GETTING TO KNOW: THE SWEDE BEAT.