Something very surreal happens when you've been waiting for a particular moment for an entire year and that moment finally...
  • The Party of the Year: Swedish Midsummer Overtakes NYC

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    Binki Shapiro and Adam Green

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    Something very surreal happens when you've been waiting for a particular moment for an entire year and that moment finally comes. Such was the case this past Friday afternoon, stretching into evening– and it can pretty much be summed up into one word: Midsummer. If you follow our blog, Facebook, or Twitter account, then you've inevitably heard us drop this word a lot recently. But what does it really mean? Well, if Friday's festivities were any indication, Midsummer is all about fun–which, when you break it down from our perspectives encompasses a lot of cocktail drinking, good music, friends and floral headpieces. 

    The ominous skies threatening to rain on our parade didn't seem to dissuade a great looking crowd from getting their hair a little wet. Our favorite Swede blogger Elin Kling hung out with us all night (sporting her DIY floral crown from Ovando Flowers), along with our other friends and FOKs, Kelly Framel of The Glamourai, Scott Lipps, The Strokes' Albert Hammond Jr. and Fabrizio Moretti, FOK photog Bronques, Connie Wang from Refinery29Magnus Berger, and more. 

    Lydia Kellam of The Swede Beat followed by Zara Zachrisson and May Kwok helped us get the party started on the DJ table with some classic Swedish jams– think "Heartbeats," by The Knife and "All That She Wants," by Ace of Base. We didn't even need to be our usual three cocktails deep to start moving on the dance floor. And just when we didn't think it could get any better, newly formed duo Binki Shapiro and Adam Green took the stage. By the time their set was over and The Misshapes had taken over the DJ table to finish off the night's tunes, the entire party had relocated to the dance floor. We learned a few new moves that we'll be whipping out at our next event, no question. If you were lucky enough to join us in Friday's festivities, then relive it in the pictures above– and if you weren't there, well, here's a taste of Midsummer. Also, check out all the rest of the polaroids from the night on our Facebook page.

    Skål!

    PS- we're continuing the Midsummer party over on our Facebook page for the next month. Click here to enter our Midsummer competition to win amazing prizes like an iPad, Elie Tahari dress, 3.1 Phillip Lim bag and more. 

    Photos by Brandon Isralsky

  • Meet Our Midsummer Hosts!

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    Binki Shapiro and Adam Green

    We’re SO close to Midsummer. Like, three days away close. And as any good party host would do, we’re making sure every detail is perfect for the big day–like taste testing the cocktails to make sure they're perfect for you (we swear). So far, it looks like we’re getting everything in place for a picture-perfect Midsummer fete come Friday. We almost can't believe it's really happening. 

    One of the most important aspects of party planning we’ve learned is that the people you hang out with are equally as important as the delicious cocktails you serve. So we’ve put extra thought into this year’s hosts to ensure that we haven’t talked up Midsummer without backing it up. This year we’ll have the folks from one of our favorite Swedish-centric sites, The Swede Beat, hosting our party. A few months ago we got to know the editor-in-chief and founder, Lydia Kellam, and since then we’ve been attached at the virtual hip. Cocktail, fashion, and music-loving Swedes really do stick together. Along with The Swede Beat, we’ll have a live performance by the stylish duo Binki Shapiro and Adam Green, more music to be continued by The Misshapes, Zara Zachrisson (also known as our FOK Lykke Li’s sister–music runs in the family!), May Kwok, and Swedish songstress Victoria Bergsman. We've always been told that the best things in life are worth waiting for, and luckily for us, we don’t have very long to go. See you Friday at The Yard

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