This Fashion Week, we've tapped our inner foodies to partner with model, environmentalist, and now restauranteur Elettra Wiedemann for her pop-up lunch spot GOODNESS. What sold us on the concept (besides the lunchtime cocktail pairings) was her passion for sustainability through locally-sourced ingredients--a way of eating we can definitely get behind. Plus, she's brought on a top tier crew of chefs, including Mario Batali and Julian Medina, to create the menus for each day. We sat down with Wiedemann to find out more about her background in sustainable food, what we can expect at GOODNESS, and her favorite indulgence. Read on for the full interview, and come order a cocktail with us this week starting tomorrow from 11 AM-3 PM daily at 2 Columbus Avenue inside the Museum of Art and Design.
Kanon Vodka: How did you come up with the concept for GOODNESS?
Elettra Wiedemann: GOODNESS is a pop-up concept with a different chef and a different menu every day. I created GOODNESS because whenever I would travel around the world for the Fashion Weeks, I would never have the time or the energy to go try out the new places in town. GOODNESS brings all the best local culinary talent under one roof. Eventually, I would like to expand GOODNESS to not just Fashion Week pop-ups, but also pop-ups at film festivals, music festivals, art festivals, etc. It's the beginning of a long journey!
KV: Have you always been interested in the restaurant industry, and the sustainable/local aspect as well?
EW: I have always loved bringing people together around a dinner table and hosting. I also have always been interested in sustainabiity issues, which I taught myself about through the study of food and supply chains. My MSc dissertation from the LSE was an analysis of Vertical Farming and the future of feeding urban populations.
KV: What are you most looking forward to this Fashion Week?
EW: I am looking forward to launching our second GOODNESS! We have amazing chefs on board - Mario Batali, Leo Forneas, Alain Allegretti, and Julian Medina. Also I am excited about the daily changing Kanon cocktails - I will definitely be indulging in those!
CONTINUE READING GOODNESS FOUNDER ELETTRA WIEDEMANN TALKS SUSTAINABLE EATS AND DIRTY MARTINIS.